When we think of something organic, it usually has a very positive meaning attached to it. You can think of things related to it such as simplicity, nature, clean, healthy, and natural. It gives you that feeling of goodness. The same applies to content writing. Making it as simple and…

Imagine running out of ideas. It’s not uncommon to hit that bandwagon and spiral downward from the wrong usage of product labelling to terrible reviews. One solution is content refinement. Period. Whether you mess up with an incoherent branding or even become just plain dull in your approach, you can…

You know that moment when you are in awe of someone’s imagination (Think Lord of the Rings)? Seriously, how can they come up with such creativity?! It made me wonder on the power of words from poetry to creative storylines but it also made me think how far we can…

There needs to be effective and creative ideas emerging within makeup brands because the market is saturated. To be able to thrive, innovation should not be the main objective for businesses. In fact, cosmetics brands are no exception and it has never been tougher in this era. With a global…